Nef Revamps Its Web Site And Demand Soars 137%

Turkey's innovative real estate brand Nef, the leader in house sales, revamped its web site, which saw the number and range of its visitors increase. The site was redesigned by Magiclick on the basis of detailed customer surveys and user tests. As a result, the number of visitors filling out a demand form jumped by 137% in the first 6 months and the bounce rate was reduced by 12%. Average time spent on the web site increased by 19%, and was visited by 363 thousand people in December.

Having delivered over 6 thousand houses in 18 projects over the last 4 years, the real estate brand Nef, Turkey's leader in house sales, has revamped its web site in order to meet the rising demand from Turkey and abroad. Due to the expansion of the customer portfolio, is now available in 3 languages: Turkish, English and Arabic. In the near future, language options will include Russian and Chinese as well.

Mobile-focused user-friendly design

Nef has redesigned its web site in order to deliver information to users in a more practical and comprehensible manner, and to keep its finger on the pulse of the industry, thus setting the trend in this area as it has done in other areas. The easy-to-use gallery system features a live broadcast camera, 360-degree views of projects, as well as videos and images from Show flats, thus offering potential customers an unrivalled experience. Visitors to the web site can be directed to the central sales office with a single click.

363 thousand visits in December

Built around a unique design approach that appeals to diverse client segments and target groups, has an interface accessible on all brands of mobile phone thanks to its mobile-friendy design. Together with the latest upgrades, the visitors' bounce rate dropped by 12% and form filling percentage rose by 137% year-over-year in the first six-monthly period since launch. Average time spent on the web site increased by 19%, and drew 363 thousand visitors in December.

90% of content managed from a single center

Thanks to the redesigned web site, users can reach Nef over Whatsapp, via click to call or by filling out a form. The mobile version of the new web site of Nef, the innovative player of the real estate industry, gives consumers the opportunity to access the company from the channel of their choice. Thanks to its content management system, over 90 percent of the content can be managed and updated from a single center. Providing detailed information to users about all projects that are under construction, on sale or complete, has achieved high scores in terms of mobile and desktop loading speeds.

“We will continue to introduce innovative perspectives”

Emphasizing that has been revamped in line with the latest technological trends, Nef Executive Committee Member Selçuk Çelik stated, “During the first six-monthly period, our new web site has drawn much interest from among users. This interest has translated into figures as well. Our new design blends leanness and functionality. Users will learn about all of our projects in different languages and easily get in touch with us. By capitalizing on the opportunities of the digital age, we shall provide a better experience to users at and continue to introduce innovative perspectives to our industry.”

Turkey's Most Valuable Real Estate Brand: Nef

In 2019 Nef was designated "Turkey's Most Admired Construction Company" for the third year in a row, and became the only real estate company to be featured in "Turkey's 100 Most Valuable Brands" survey. According to the study by the international brand appraisal company Brand Finance, Nef ranks 35th with a brand value of 121 million dollars.